What we do
Retention is bigger than your email calendar.
We help ambitious B2C brands turn retention into a genuine growth channel - combining strategy, customer insight and hands-on execution across CRM, lifecycle and beyond.
Ready to make retention work harder?
How we work
01
Understand
We get under the skin of your brand, customers and business.
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02
Identify
We find the biggest opportunities and prioritise what matters.
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03
Build
We turn strategy into automations, campaigns and experiences.
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04
Learn
We measure, test and understand what happens next.
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05
Optimise
We keep improving - using insights and keeping in line with the wider business.
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RETENTION STRATEGY
The right message. At the right moment.
Before we recommend another campaign, flow or channel, we want to understand what’s actually happening. We look at your customers, purchase behaviour, lifecycle, CRM performance and commercial goals to identify where the biggest retention opportunities sit.
Retention audits
Campaign strategy
Customer segmentation
Automation strategy
Opportunity analysis
Testing frameworks
Journey mapping
Data recommendations
Content planning
Content planning
OMNICHANNEL
One customer.
Not six different channels.
Email, SMS, app, print and other touchpoints should work together.
We help brands create a more connected retention experience, so customers receive communications that feel considered rather than fragmented.
BUILD FOR GROWTH
Start with the customer. Build from there.
We create, build and launch campaigns, automations and lifecycle journeys that drive customer action.
From creative development and campaign build to platform configuration, testing, deployment and optimisation, we deliver end to end.
Email build
Automation build
Segmentation build
Dynamic content
Reporting
ESP migrations
ESP implementation
Landing page build
Coding & scripting
Coding & scripting
OPTIMISATION
Retention is never finished.
The best retention programmes don’t sit still.
We look at performance, customer behaviour and testing results to understand what’s working, what’s not and where there is more to uncover.
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Reporting
Insight
Action
Testing
Improvement
Not reporting for reporting’s sake.
